PWK
CLOTHING - WINTER 2K25

For the PWK 2K25 shooting, the goal was to anchor the brand in the everyday life of Lyon.

I photographed real people from the city, carrying PWK bags in their natural environments, simple, honest daily routine scenes, turning the brand into something lived, not just advertised.

PWK CLOTHING
PWK CLOTHING
PWK CLOTHING
PWK CLOTHING
PWK CLOTHING
PWK CLOTHING
PWK CLOTHING
PWK CLOTHING

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